Innovator

Discover a truly transparent view of your marketing activities with Innovator and start realizing value you weren’t even looking for.

Today’s most utilized demand gen channels do no justice to the wealth of B2B behavioral metrics that exist as big data. And traditionally siloed lead program tiers (CPCs, MQLs, SQLs) have effectively steered marketers away from asking—What’s the bigger picture?

The bigger picture is what you’ll miss when you’re only looking for brushstrokes. The bigger picture is a dynamic demand landscape already surrounding your products and services. It’s a complete view of a lead—from contact information to historical engagement and intent cues. It’s every social click, ad click, and brand interaction put into context.

How Innovator Helped

The Innovator platform provides marketers with the best of both worlds.

CHIEF MARKETING OFFICER

The reporting features analytics that allow us to convert more MQLs than our Wordpress landing pages combined with the other apps in our Martech stack.

MARKETING OPERATIONS DIRECTOR

Innovator prompts viewers to interact with more of our content for longer periods of time.

DIRECTOR, DEMAND GEN

These companies are already gathering more insights from every marketing initiative.

Featured Experiences

What They See

Tailored to your brand and optimized for seamless, uninterrupted engagement, Innovator content experiences allow you to package your content to tell your story exactly the way you want it. Arrange content to speak to a common market pain point, a solution benefit, or targeted personas.

What You See

While viewers scroll and move from one piece to the next, the intelligent monitoring engine captures which assets were viewed and for how long, and automatically scores prospects based on engagement thresholds set by you. This information is aggragated for display in the analytics module, and high-scoring prospects are flagged and routed properly to your CRM.

  • Polycom and Plantronics joined forces as Poly, and turned to Innovator to promote their fresh new brand.

  • As leaders in the public cloud, Rackspace partners with the biggest names in technology—including Microsoft and AWS. With Innovator, they’ve created many content experiences, each dedicated to a unique hosting partnership.

  • With support for over 20 languages, Innovator helped Gigamon reach a Chinese-speaking market with in-language content and description panels.

  • LogMeIn, a leader in communications, promoted two of their brands—GoToMeeting and GoToWebinar—on the Innovator platform and created multiple experiences to target different personas.

  • DocuSign reached thousands of prospects from their target APAC audiences in a dynamic and compliant way with the help of Innovator.

  • PureStorage, a market leader in data storage solutions, used Innovator to bundle technical and thought-driven content to promote their deep learning-enabled storage architecture.

It's time to expand the horizons!

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