Discover a truly transparent view of your marketing activities with Innovator and start realizing value you weren’t even looking for.

Featured Experiences

What They See

Tailored to your brand and optimized for seamless, uninterrupted engagement, Innovator content experiences allow you to package your content to tell your story exactly the way you want it. Arrange content to speak to a common market pain point, a solution benefit, or targeted personas.

What You See

While viewers scroll and move from one piece to the next, the intelligent monitoring engine captures which assets were viewed and for how long, and automatically scores prospects based on engagement thresholds set by you. This information is aggragated for display in the analytics module, and high-scoring prospects are flagged and routed properly to your CRM.

  • Polycom and Plantronics joined forces as Poly, and turned to Innovator to promote their fresh new brand.

  • As leaders in the public cloud, Rackspace partners with the biggest names in technology—including Microsoft and AWS. With Innovator, they’ve created many content experiences, each dedicated to a unique hosting partnership.

  • With support for over 20 languages, Innovator helped Gigamon reach a Chinese-speaking market with in-language content and description panels.

  • LogMeIn, a leader in communications, promoted two of their brands—GoToMeeting and GoToWebinar—on the Innovator platform and created multiple experiences to target different personas.

  • DocuSign reached thousands of prospects from their target APAC audiences in a dynamic and compliant way with the help of Innovator.

  • PureStorage, a market leader in data storage solutions, used Innovator to bundle technical and thought-driven content to promote their deep learning-enabled storage architecture.

How Innovator Helped

The Innovator platform provides marketers with the best of both worlds.


The reporting features analytics that allow us to convert more MQLs than our Wordpress landing pages combined with the other apps in our Martech stack.


Innovator prompts viewers to interact with more of our content for longer periods of time.


These companies are already gathering more insights from every marketing initiative.